How LNL operates

LNL ARTHOUSE provides services that are a hybrid between hiring a private/self-employed creative and between hiring a creative company. It never looses the voice of the singular creative because the team of people that are hired for any project are freelancers and private practitioners that are entitled to their own discipline. With that being said, it avoids the informality, uncertainty, and the unstable level of professionalism that can be met when hiring a self-employed person to do a task. It also protects the creative and the client by offering a level of legality to the interaction. It also acts as a bridge that tries to level the difference in work ethic / approach between the sides. And finally, it provides the equipment and resources needed to complete the agreed upon project. 

With that being said, that does not make LNL ARTHOUSE an agency that simply connects clients to the creatives, because we only invite to our project team the professionals who agree with our six pillars. And more importantly, the LNL staff & creatives invited are equally in charge of the project’s vision.

Supporting self-employed creatives that are in return are capable of supporting the advancement of our economy and diverse interests. 

• It has become difficult for a person to support themselves without falling into the traditional 9-5 job because there isn’t enough work for them. Bigger institutions tend to hire companies to complete their tasks. However, there are creatives that have reached a certain level of sustainable income through self employment, but they do that by creating work for someone else. To obtain the privilege of creating work you believe in, you would have to start your own brand or join a brand that you believe in. Very few people, and after a lot of struggle do reach a level of fame and success which allows them to constantly work on their own disciplines while being self-employed. 

• More and more people are falling out of the corporate job world, in a time where jobs vacancies are decreasing. LNL ARTHOUSE takes advantage of that trend by giving those people a chance to put their experience into a new project that requires their knowledge and expertise. The professionals we need are not just those in the art and design world, they could be engineers, scientist, craftsmen, or even athletes. Anybody that has a deep understanding of their field and have the flexibility to join a group of multidisciplinary people working towards creating something new can join. And that is where the 3rd pillar of LNL “inspiration from the structure of creating a film” comes in. When we create a film we are re-creating a specific reality with the help of people that have enough knowledge to have been a part of creating that actual reality. As filmmakers we have real experience in bringing together a team of professionals from different fields to achieve one goal, and once that goal is achieved we separate, then take our experience to other teams and be apart of achieving their goal. LNL believes that it is now the time to bring that work ethic outside the film world and apply to the structure of a company.

• The more projects LNL creates by applying this belief in recruiting, the more chances it opens up for self-employment individuals. And the more chances/opportunities it brings to the market the more number of people join the self-employment cycle. Our overall goal is to neutralize the idea of becoming a self-employed professional among Emiratis, because that will allow them to dig deeper into their fields and experiment in a way they can’t when working for a bigger organization. After all, the smaller the team, the smaller the risk. 

The artistic scene in the UAE is missing a crucial essence and soul.

The pillars of LNL and the style of our work is derived from a film philosophy point of view and a visual studies background that is deeper than the simply pointing a camera and shooting. Unfortunately, this is not very common among our peers in the UAE or the gulf region as a whole. Which is why there is a certain agreed upon complaint around the films of the region being bland, uninteresting, and fake. We are interested in participating in the movement of stylizing the Emirati film scene in the UAE and to the world. Those concepts (visual philosophy and theory) in western history have always been complex and of interest to people working in the field only, which leads to a disconnect between what the academics/thinkers behind the film world are doing and what actually gets put on screen. However, we think that we can change that today, there are two main differences in the way we, LNL, are applying visual theory to our work here in the UAE:

First, “the fourth wall” which is the world behind the camera isn’t as hidden as it once were from the audience. Thanks to digital media and creatives like daily bloggers for example, the audience is now much more aware of the process of creating video, inviting the audience to peak through the fourth wall in todays world is not ruining any of the magic that comes with film or digital media in general. Instead, it is proving that the audience are becoming more interested in participating and having an understanding. Which is why this is a great time for us filmmakers to interact and experiment with the boundaries of Emirati cinema while having a direct response from the audience.

Secondly, LNL brings the ideology from visual theorist and combines it with a mentality of a company interesting in selling a wanted service or product, which leads to an instant application and experimentation to those theories in the real world. We want to capture the Emirati lifestyle and tell the story of its people, not film Emiratis chasing the American dream. This is not something we think the people might be interested in, this is something they have been asking for.